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Dear Fellow School Owner,
I know what your life is like as a school owner. I have been running my own schools since 1975 — and, unlike most — never really had any other job or career other than running a school.
Every day as a school owner we have to grapple with competing priorities and struggle to remain true to our martial arts roots. All the while you work to create a successful business and a worthwhile career.
If you haven’t had the success that you want from owning a martial arts school, or, if you’ve done well but are ready to take the next step to join the top 5%, then — just maybe — it’s time for you to take the ultimate opportunity to Master YOUR Martial Arts Business – not just your art.
What are the steps to REALLY growing your income by running a school? Well, that’s really pretty simple — I’ll teach it to you here — free of charge:
First:
Enroll enough students. A single school location needs 20 to 30 new students each and every month to grow and thrive. Are you hitting or exceeding those numbers?
If not, I guarantee that by the time you leave my bootcamp you will have more than enough tactics and strategies — including step-by-step “plug and play” systems for filling your school each and every month.
Second:
You must charge a reasonable tuition rate — up front. Now, I don’t know what you are charging. In my schools, new students pay $159 per month initially.
What are you charging? If you are not receiving that tuition rate, or are afraid prospective students will balk at that amount of tuition, then you need to learn to create the perception of value for your students — and their parents. This is more that just teaching an exciting INTRO Class. At my bootcamp you will learn to create a high perception of value — value that makes your competition irrelevant in your prospect’s minds and creates the confidence to charge — and receive — what your program is really worth.
Third:
You must have an upgrade system to move students up through higher tuition rates. At my schools, we move students to the Master Club at $259 per month within 8 to 16 lessons (that’s 1 to 2 months). Often, this results in a PIF at $7,800.00 or more.
Do you have a system in place that progressively upgrades students and maximizes your return? If not, you will learn how to accomplish that at my bootcamp.
Finally:
You must have staff and systems in place to insure that your Marketing, Sales, and Motivational Teaching systems happen consistently and predictably. How’s your staff development? Is your school systematized? We will cover this in depth, and you will leave with new systems and management methods ready to insert into your school the day you arrive back from this incredible event.
All of that really sounds simple, doesn’t it?
We both know that there is more to it than meets the eye.
For myself, I have been studying marketing in one form or another since I was 15 years old, stapling flyers for my school on telephone poles and taping them in the window of the Baskin-Robbins Ice Cream Store.
My initial professional education for marketing a martial arts school came in the late 70’s and early 80’s in Washington, D.C. While a branch manager at the Jhoon Rhee Institute I studied methods and systems used to fill nine locations. I also spent a huge amount of time at the Library of Congress, reading marketing classics by such men as Claude Hopkins, John Kennedy, David Ogilvy, John Caples, and others that you’ve probably never heard of.
Next, I moved to Denver and opened five schools in 18 months with just $10,000. That was 1983 — 20 years ago — and since then, I’ve run one of the largest and most successful school organizations in the country. Over the years I’ve spent literally MILLIONS in advertising dollars, and through trial and error, have discovered what really works.
In the process, I’ve continued studying the various “experts and gurus,” including people like Jay Abraham, Gary Halbert, Dan Kennedy, John Carlton, Jonathan Mizel, Corey Rudl, Joe Sugarman, Ted Nicholas and many, many, many others.
Guess what I’ve learned from all of them?
What I’ve found is that the only route to success is “test, test, test.” Trial and error — millions in media buys later — is the only true route to knowing what will work for you and me — and for our martial arts schools in today’s economy.
Well, you have two options to accomplish similar results:
You either spend $200,000.00 to $250,000.00 PER YEAR for the next 20 years — keeping copious records — and let a bevy of marketing experts and MBA’s & Ph.D.’s study the results and help you draw conclusions.
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OR you attend my Ultimate Martial Arts Marketing Bootcamp and let me lay it out for you — step by step and “plug and play.” Nothing will be held back — all my secrets and discoveries will be laid out for you to explore for yourself. |
Now, I know what you may be thinking...
I know what I would be thinking — “Gee, this all sounds great — but how do I know you are for real?”
Well, you really don’t have to take my word for it.
In past bootcamps I’ve had many of our industry leaders attend for their own development, and in some cases, to contribute as well.
Who? Tommy Lee, Tim Kovar, Joyce Santamaria, Bill Clark, Jeff Smith, Joe Corley, Chris Rappold, Sergio Von Schmeling, Rob Colasanti, Dave Shirley, Lloyd Irvin, and way too many others to list here (complete information is available at www.MartialArtsBootcamp.com if you want to verify any of this!).
What do other school owners who’ve paid their hard earned dollars and flown from across the U.S. or from Canada, or come from outside of North America to attend, think about my Ultimate Martial Arts Marketing Bootcamp? Well — I have included just a few of their comments along with this letter. Many more are available — and I’d be happy to send you an audio tape or video of their results and comments.
You can see what they've said HERE (click for more participant comments and feedback).
What should you do?
If you prefer, you can register online by going to our registration area.
I look forward to helping you add $250,000.00 or more to your revenue in the next 12 months!
Sincerely,
Stephen C. Oliver, MBA
8th Degree Black Belt
 OOPS! I almost forgot to mention. You
have a 100% Money Back Guarantee. If after the first day you are not absolutely BLOWN AWAY with the incredible content, I’ll refund 100% of your money,
no questions asked — and you keep all of the materials and handouts. Plus,
we’ll even pick up the cost of your lodging to boot!
2008
Special Guests:
Stephen
Oliver, Jeff Smith,
NAPMA President: Rob
Colasanti,
Mile High Karate Chief
Trainer: Frank Brown
Mile High Karate Regional Developers: Toby
Milroy,
Robert Lewis,
Doug Mooney
Download Full Schedule:
| Thursday, March 27th |
5 pm - 8 pm |
MHK Open House |
| Friday, March 28th |
10 am - 10 pm |
Bootcamp |
| Saturday, March 29th |
10 am - 5 pm |
Bootcamp |
Location
Sheraton Denver Marriott West
1717 Denver West Blvd.
Golden,
Colorado 80401
United States
Phone: 1-303-279-9100
Fax: 1-303-271-0205
Toll-free: 1-888-238-1803
Sales: 1-303-273-4027
Sales Fax: 1-303-279-6196
Discounted
room rates: Mile
High Karate
Travel Arrangements:
Fly into Denver International Airport.
Shuttles & Rental Cars Available
at Denver International Airport.
We recommend a rental car for this
event.
Approximately 30 minutes from the
Airport.
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 Long recognized as one of the sharpest marketers in the industry!
John Graden
Founder, NAPMA
napma@aol.com
www.napma.com
Your Bootcamp offered a group of mentors that had been there and done it, more importantly, with great success. I want to hear ideas and concepts that others are using and are having success with and your Bootcamp more than provided us with that. You seemed eager to push and motivate us to greater success and I again want to thank you for that.
I have a lot more work to do, so in closing, I would like to say what I heard that really persuaded me to go. When I heard the cost of the seminar I said I can’t afford to go to that, then Lloyd said if you can’t afford to go, you can’t afford not to go.
Well, the day before the Bootcamp started, I visited two of your schools and your staff was helpful enough to give me ideas that have paid for the seminar already and I am still in Brazil training!
If my calculations are correct we will make somewhere in the neighborhood of 50 times the cost of the Bootcamp as a direct result of the Bootcamp before the next one in February!
Joe Priole
Champion Martial Arts Center
www.TeamChampion.net
856-482-9555
 Stephen Oliver knows what he’s talking about. There are few people in our industry today who have the educational background and the practical experience that Steve does. He’s also way, way ahead of his time. Profit from his ideas.
 I would personally recommend this Bootcamp to anyone and everyone interested. I’m so impressed with your program that you may give out my number if anyone needs a testimonial to make them come to your next event. My number is 443-871-2724.
Tommy Lee
East Coast Martial Arts
SBSS Success Systems
An excellent Boot Camp! You provided the most impressive representation of Martial Arts success I have ever seen in one place. I originally attended your Boot Camp because you are one of the rare individuals who has experienced the fortunes and pitfalls of being a multiple school operator.
Now, thanks to this years Boot Camp I was privileged in hearing, meeting, and conversing with many more. Thanks again for a truly invaluable experience.
Master David Shirley
7th Degree Black Belt
Villari’s Martial Arts Centers
 If you miss this Bootcamp you are in big trouble. The people who attended this bootcamp last year added $200,000-$250,000 — and, in one case $300,000 — in a single year! Where else can you get that kind of return on your investment?
Jeff Smith
Former PKA World Champion
Three schools in Northern Virginia
William “Scott” Kifer
8th Degree Black Belt
President of USA Karate, Inc.
Regarding your bootcamp. I thought you put on a fantastic event. Not only was in educational and motivating, it was truly inspiring having such a successful group of individuals in the same room.
I appreciate the opportunity to have been a speaker for MAIA. As for the school owner in me (five schools as you know) the knowledge was priceless.
Frank Silverman
MAIA and
MA Success Magazine
 I got some awesome information I’m going to come back and use in my karate studio. I know for sure that we can make easily an extra $100,000 next year. Easily. I would say, for sure, double the price on our tuition.. I think this was awesome, well worth the trip from Canada.
Lamonte Kersey
Mr. Kersey’s Karate School
889 Lawrence Street, Windsor, Ontario Canada N8Y3Z6
 Last year I was literally blown away with the tried-and-true information you shared with us to increase our student base, our gross, our net and our market share.
Because of last year’s Bootcamp, my company had a major jump in quality, gross and net from last year. This year’s Bootcamp was even better.
Terry Brumley
Tae Kwon Do University
 Stephen Oliver is without a doubt one of the most educated martial arts businessmen in America, but that’s not the reason I endorse his seminar. What makes Stephen Oliver’s marketing seminar the best I’ve seen is his ability to identify and simplify the critical success factors involved in running a martial arts school, and to teach average school owners who don’t have an MBA, or even a college degree, how to do exactly what he and other millionaire school owners have done to become rich.
Stephen Oliver knows how to make a lot of money teaching martial arts, and school owners can make a fortune doing what he says.
Rick Bell, author, speaker,
and president of EasyPay Automated Billing, one of the largest martial arts billing companies in America
 I've read headlines like this all of the time from people promising to teach the secrets to making lots of money and how to get tons of students into your martial arts school.
Well, after researching most of them, none of them were what they said they were, except one.
Master Oliver, let me say that this is my headline in describing your "Extraordinary Marketing Course". As you know, I discovered this course while on travel in Brazil almost two years ago, and the rest is history.
I could talk for days about how your program has changed my business. But let me talk about this last event that I attended. Just when I thought I had an idea what was going on, I came to your Bootcamp, and the information I received was priceless.
At the Ultimate Martial Arts Marketing Bootcamp, I felt like was in some type of secret organization that is revealing the secrets of success only to a chosen few. I mean, I literally sat at a table with 5-7 martial artists who had been running schools for twenty to thirty years and were all millionaires. They openly talked about what it takes to make millions with a Martial Arts School, how to do it, what to do, and basically laid everything out for you to do. Where else on earth are you going to get that?
There isn't a platform that I know of in the Martial Arts Industry that is open to the public that allows the type of up-close and personal networking that the Extraordinary Bootcamp offers, and I thank you for that. Twenty-plus hours of "up-in-your-face" proven systems and training.
Yes, I've achieved GREAT success with your course, Yes, I want everyone to attend your bootcamp, Yes, I will support EVERYTHING you do, but that is only because what you are doing works. If it wasn't working, I would be off to the next guy claiming to have the secrets.
Many people say they can't afford it. Like I told my friend Joe Priole, "If you can't afford to go, you can't afford not to go". Well after a year of trying to get him to go, he finally went and is already signed up for the next bootcamp.
The price is a drop in the bucket compared to the value you get from your Bootcamp. If you didn't cover any of the material and only set this up as a chance for us to network with the top minds in the industry, it would be well worth it.
What you have put together with this program is simply amazing, and I would be willing to say that if anyone would just try it and implement the concepts, there is no way you wouldn't succeed.
Thanks and I look forward to the next one.
Master Lloyd Irvin Jr.
Lloyd Irvin's Martial Arts Academy
 We
were truly impressed by the caliber of speakers and the quality of “real-life-scenario” topics presented
at your last boot camp. You bring a fresh perspective that simplifies
the business of Martial Arts while providing the essential business
tools school owners need to succeed in their market. Any school
owner who wants to make an impact in their market and increase
revenue will benefit from your innovative approach, relaxed
atmosphere and powerful seminars – packed with the latest
marketing ideas and business tips from the industry’s
top school owners. We are looking
forward to participating at your next camp.
Sincerely,
Sean P. Kirby
National Sales Director
ASF International
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I attended your last bootcamp, somewhat skeptical, but willing to learn. I came away with a whole new understanding. So many ideas, new technologies, new systems — it boggles the mind. I took 16 pages of notes on my laptop presentation and another 5 pages on my PDA. There are very few that offer this information and legitimate, working programs and systems for larger schools and/or older schools that have been employing the basics and other martial arts business practices they’ve picked up throughout the years.I got much more in than I expected. Then there was the networking. This was awesome!
The Lazy Man’s way to consistently huge enrollments!