Dear Fellow Martial Artist, I've spent 25+ years and literally millions of dollars learning the secrets of consistently operation a profitable martial arts school business. Now, I'd like to share those secrets with you - without any extra travel on your part. Stephen Oliver's Martial Arts Marketing Mini Bootcamp offered at the various locations below Victoria, BC, Dunkirk, MD, Lakewood, CO, Orange City, FL, Philadelphia and Salt Lake City January 26th, 2006 Stephen Oliver's Extraordinary Marketing 1164 Snowberry Dr, Golden, CO 80401 Orders: 1-303-482-2433 Email: custservice@martialartsresources.com or Register HERE Take advatage of our "Early Bird Discounts" (Registration not allowed "at the door") Now for the first time. I have summarized and encapsulated hundreds of hours of material, and an entire 24-hour-long bootcamp into a concise explanation of the “Insider’s Secrets” of high quality - and highly profitable schools. I'll share these secrets with you for a $2,400 SAVINGS! The Mini-Bootcamp is only $397 for NAPMA Square m; non-member price is $497; free for Stephen Oliver's Coaching and Mater-Mind members. --- to register now – click here--- One secret you will learn in the first hour will add as much as $100 per month to your average student value at NO ADDITIONAL COST to you! Another secret will increase your monthly new enrollments dramatically - again, with no additional cost, and without a HUGE advertising budget. Finally, it is vitally important for your school that you pick up the phone or click on any of the registration links on this page, to register right now - you must not be left out of this event! It promises to sell out QUICKLY. Call 1-303-482-2433 or register online HERE. And, I almost forgot to mention...I am so sure you will be “blown away” with the incredible information in the Mini Bootcamp that I can offer you a 100% MONEY BACK – ON THE SPOT Guarantee. If you participate in this program and are not THRILLED with the content I will immediately, and cheerfully refund 100% of your small investment – and, let you keep the handouts. In fact this is a LIFE-TIME Promise. Your tuition is refundable in full – after your participation – even after you’ve tried them out for one, two, three, even ten years. Call 1-303-482-2433 now to reserve your place, Stephen Oliver, MBA 8th Degree Black Belt Founder-Owner, Mile High Karate Schools in Denver, Colorado; Extraordinary Marketing Here's what other participants have to say about bootcamps offered by stephen Oliver “Though I’ve worked with Stephen for many years now, my brow is still constantly being raised by his extraordinary level of intelligence, his rapid fire creativity, his over-the-top marketing genius, his total understanding of our industry, and his proven ability to help owners—of every style–take their schools to the next level and way beyond. “Folks—believe me when I tell you that Stephen Oliver is brilliant and he will do wonders for your school as long as you apply his teachings. This guy can show you the way and I strongly encourage you to learn all that you possibly can from him!” Rob Colasanti, President, NAPMA “I can’t thank you enough for the seminar. I consider it to be one of the most valuable, thought-provoking and motivating martial arts information that I have taken in. I can’t wait to put some of the things that I learned into action. Kevin Waldschmidt, General Managing Instructor, America’s Best Karate. “I highly encourage you to attend, have a great time, mastermind with some of the best minds in the industry — be challenged to take your school to the next level.” Tim Kovar. Last year I attended Stephen Oliver's Mini Bootcamp with my staff.  I was interested in learning how to grow my business.  The mini bootcamp provided me with several of the key components necessary to run a successful martial arts academy.  What I didn't expect was to be the response from my staff.  Productivity increase tremendously over the several months following the bootcamp.  It wasn't just their boss communicating the need to improve our business, it was a third party who had experience a tremendous amount of success.  I would highly recommend that not only school owner but their staff members attend Master Oliver's Mini-Bootcamp. Your Bootcamp offered a group of mentors that had been there and done it, more importantly, with great success. I want to hear ideas and concepts that others are using and are having success with and your Bootcamp more than provided us with that. You seemed eager to push and motivate us to greater success and I again want to thank you for that. I have a lot more work to do, so in closing, I would like to say what I heard that really persuaded me to go. When I heard the cost of the seminar I said I can’t afford to go to that, then Lloyd said if you can’t afford to go, you can’t afford not to go. Well, the day before the Bootcamp started, I visited two of your schools and your staff was helpful enough to give me ideas that have paid for the seminar already and I am still in Brazil training! If my calculations are correct we will make somewhere in the neighborhood of 50 times the cost of the Bootcamp as a direct result of the Bootcamp before the next one in February! Joe Priole Champion Martial Arts Center www.TeamChampion.net 856-482-9555 Stephen Oliver knows what he’s talking about. There are few people in our industry today who have the educational background and the practical experience that Steve does. He’s also way, way ahead of his time. Profit from his ideas. Tom Callos I would personally recommend this Bootcamp to anyone and everyone interested. I’m so impressed with your program that you may give out my number if anyone needs a testimonial to make them come to your next event. My number is 443-871-2724. Tommy Lee East Coast Martial Arts SBSS Success Systems An excellent Boot Camp! You provided the most impressive representation of Martial Arts success I have ever seen in one place. I originally attended your Boot Camp because you are one of the rare individuals who has experienced the fortunes and pitfalls of being a multiple school operator. Now, thanks to this years Boot Camp I was privileged in hearing, meeting, and conversing with many more. Thanks again for a truly invaluable experience. Master David Shirley 7th Degree Black Belt Villari’s Martial Arts Centers If you miss this Bootcamp you are in big trouble. The people who attended this bootcamp last year added $200,000-$250,000 — and, in one case $300,000 — in a single year! Where else can you get that kind of return on your investment? Jeff Smith Former PKA World Champion Three schools in Northern Virginia “Last year I was literally blown away with the tried-and-true information you shared with us to increase our student base, our gross, our net and our market share. Because of last year’s Bootcamp, my company had a major jump in quality, gross and net from last year. This year’s Bootcamp was even better.” Terry Brumley, Tae Kwon Do University. “I got some awesome information I’m going to use in my karate studio. I know for sure that we can make easily an extra $100,000 next year. Easily. I would say, for sure, double the price on our tuition... I think this was awesome, well worth the trip from Canada.” Lamonte Kersey, Mr. Kersey’s Karate School, 889 Lawrence Street, Ontario, Canada. “Regarding your bootcamp: I thought you put on a fantastic event. Not only was it educational and motivating, it was truly inspiring having such a successful group of individuals in the same room. I appreciate the opportunity to have been a speaker for MAIA. As for the school owner in me (five schools, as you know), the knowledge was priceless.” Frank Silverman, MAIA and MA Success Magazine

			What will you learn? How to generate 30, 40, even 50 enrollments a month with –0– additional marketing costs. Increase your revenue 50-100% with the SAME active student count. How to consistently and reliably grow your school month after month. The 10 “Insider’s Secrets” to making your marketing dollars pay off. The missing ingredient to closing every sale. How to Use the Internet to Attract New Student General considerations. Site design. Automate your follow-up. Why they’ll never come back — and, how to solve that problem. How to generate traffic to your web site. How Search Engines work — and, how to be found in the major search engines. Using e-mail to generate traffic to your site — and, create new students. How to develop your own affiliate program to generate new students — with direct results and measurable costs Viral Marketing — VIP Turbocharged. The newest way to turbo charge your word of mouth enrollments. A key marketing concept — that it only possible with the internet. Understanding the Internet - and Making it Work for YOU! Why most martial arts school web sites have been a huge disappointment. What they don’t know and why most efforts have been completely wasted. Why the “If you build it — they will come” mentality only works in Kevin Costner movies. Why your web site may actually frustrate and irritate your prospective students. History and background of the internet — and how that applies to your school and the success of your business. Internet basics. How to get a web site up and running, a good name, what’s a URL and how to choose a great one for your school. E-mail — The killer application for your martial arts school — how and why. Very important considerations before putting up a Web site — or, things that no one thinks about — and should!   "Direct Marketing for Your Martial Arts School" Why most newspaper ads for martial arts schools are a complete waste of money. Have you stopped advertising because you think your money is being wasted? Why you must have a marketing budget — and, to make sure your efforts are cost effective. How much should you spend to acquire a new student? The answer is going to surprise you — really surprise you. Why the number one factor you must focus on to improve your revenue — is mostly overlooked and rarely measured effectively by martial arts schools. The two key factors in any advertisement that can increase your response by 1,500% or more — and, why they are overlooked my most school owners. The 5-step process for writing an effective ad for your school. Key concepts that I learned all about in 1982 and then forgot about. Why there’s nothing new in marketing — except martial artists have not applied the secrets of the direct marketers. Those who do see their results double, triple, or quadruple! Why tracking your ads is important. And, the impossibility of really testing your ads. 00% of your budget is wasted! I’ll help you figure out which 00%. Targeting your prospective students Psychographics Targeting Demographic Targeting Determining your geographic area Testing and measuring the results of your marketing efforts. Maximizing your school’s revenue. Increasing per-student results. The effect that retention has on revenue. Lifetime value of a student — how to maximize the overall return to your school of each student. Your complete marketing mix — planning and developing. Design, write, create great advertisements advertisements in all media. Fads and Trends — benefiting from exciting marketing — and, avoiding disaster from jumping on suicidal bandwagons. Identifying great advertising. Developing your own headlines. Generating and using student stories effectively.     Salesmanship in print — writing effectively for your school. Offers - creating a call to action that really works Layout, design, and graphic elements. Sales letters — Insider’s secrets to direct mail, Stealth approaches to “sneaking up on" your prospects Classic mistakes that martial artists make when communicating with their prospects How really to deal with your competition — positioning yourself. How to not compete fair. How to get 100 new students per month. Sudden-death marketing. A framework for decision-making in promoting your school. Laser-focused promotions. Why they just don’t care. Ad repetition in all media — how to plan and place your ads in: Television Radio Newspaper Direct Mail How often to change your ads — and, update your message. Why Stephen Oliver? Master Stephen Oliver is a rare individual in our industry: someone who’s both “been there” and “done that” at every possible level — and, who’s still “in the trenches” operating schools today. If you’ve been in the industry for awhile, you probably first heard of Stephen Oliver in 1983 or 1984 — where the industry was “abuzz” with his incredible Grand Opening Blitz. He graduated with Honors from Georgetown University, then moved from the Jhoon Rhee Institute in Washington, D.C. to Denver, Colorado, opening 5 schools in 18 months — mostly on a wing and a prayer and a pocketful of credit cards. Starting with $10,000, he ended up with 1,500 students and a $1,000,000.00 martial arts school by 1986 (at 26 years of age.) He has served on EFC’s Board of Directors (from it’s inception until 2000); promoted a NASKA “World Tour” Tournament; was on the NASKA Board of Director; and was NASKA’s Sanction Director from 1989 to 1999. Stephen Oliver has since become our industry’s leading Marketing & School management expert — earning an MBA (Master’s in Business Administration) and mastering all elements of Direct Response Marketing, Internet Marketing and Peak Performance selling for a Martial Arts School. He is the Author of Everything I Wish I Knew When I Was 22, Using the Internet to Market Your Martial Arts School, Direct Response Marketing for Martial Arts Schoolsand One Idea Worth $500,000.00. He currently operates 9 school locations in the Denver Metropolitan Area and is the Developer/Author of the NAPMA Squared Program.

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